Martina Mataić Škugor, president of HGK's Credit Intermediary Group, director of credit intermediation at Opereta real estate agency and columnist for portal točkanai.hr, was a guest on the HTV Dom na kvadrat show and shared a few tips on what are the most important information to provide to potential buyers when selling a property. According to the Croatian Tax Administration's data for the first half of last year, there was a small decline in property sales, while prices for apartments have increased. This is particularly evident in Zagreb, where the average price is between 2,300 and 2,600 euros per square meter. So, if you plan to sell a property, there are a few factors to consider when determining the price.

How to correctly determine the property price?

“The property price is always determined based on previous sales of similar properties in the same location, taking into account the size and age of the building. This gives us insight into the actual amounts that buyers are willing to pay. The best indicator of the property's real value when forming the price is experience and concrete sales that have already taken place in that location,” emphasized Mataić Škugor. [embed]https://www.youtube.com/watch?v=zZ1HmMCuuuM[/embed] When creating an ad, it is extremely important to be honest about the property's condition and even Negative information. So, it is crucial to clearly list the accurate size of the property in the ad, as it is one of the first things that interest buyers. It is also very useful to attach a floor plan, as many buyers want to see the space layout in advance and consider the possibility of future modifications. It is equally important to emphasize the state of the documentation. If it is organized, it should be highlighted, and if there are any deficiencies, it is essential to mention them transparently. The key documents include the ownership certificate, usage permit, energy certificate, and any potential charges on the property, as these are the data that buyers often request.

Prepare the space for viewing

“When writing the ad, it is recommended to use a simplistic and clear style, without over-the-top sales pitches that can come across as unprofessional. Buyers are most interested in the actual state of the property – are additional investments needed, and how much would they be? They often ask questions about monthly rates and neighborly relationships. It is also important to whether there are any additional amenities such as parking, balcony or storage, which can be a decisive factor in urban areas,” explains. When scheduling a viewing, it is essential to create a comfortable atmosphere, as this will help potential buyers make a decision. A good tip is to subtly add the scents of freshly baked pastries or coffee, which can contribute positively to the atmosphere. “For a more pleasant impression during the viewing, it is recommended to add a bit of warmth to the space – this can be achieved through plants and flowers. If you have children or pets, it would be useful to have them absent during the viewing so that buyers can freely examine the space. The key details include a well-lit space, comfortable temperature, and your friendly and approachable attitude, which can significantly impact the impression you leave on potential buyers,” Matejic Škugor emphasizes. Social networks are a tool for increasing the visibility of the ad, but they cannot be the primary tool for selling, and the success of the sale depends on the property's condition, location, and a well-set price. Original article: Točka na i

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