The purpose of implementing artificial intelligence in business and everyday life is to speed up and facilitate work so that we have more free time.

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Popular services like OpenAI - ChatGPT, Google - Gemini, Anthropic - Claude AI, X - Grok 2.0 and others can certainly help agents in real estate by easing their daily tasks. Their application is varied, from writing blog posts for agency websites to describing the properties themselves. All you have to do is upload a PDF or DOC document, which may contain several dozen or hundred pages, and the AI will quickly generate a list of items with detailed or simple explanations. You can also search by URL. Similarly, by analyzing one or more Excel or similar tables filled with data, it is relatively easy to get concrete information and even visualize it. For such tasks, we used to spend hours, sometimes even days, but now it is done in a few seconds or minutes. “The purpose of implementing artificial intelligence in business and everyday life is to speed up and facilitate work, so that we have more free time.”

IMAGE

There are numerous tools for generating images, and if you follow their development, you will understand that all tools are gradually being upgraded, adopting features from one another. From the beginning of 2024 to today, we find ourselves in the era of so-called “tweaking” AI services from all possible fields. Depending on the type of manipulation you want to make with the image, you need to choose the right service. To know which service is that, you need to test several different options. The current possibilities range from creating images that can be highly realistic or so well done that you may not even recognize the work of artificial intelligence, to changing individual details on the generated or existing image or photo. The function of increasing, known as "upscale", is extremely useful in real estate business, as we often receive low-resolution photos that require improvement.

VIDEO

The AI video content generation is advancing rapidly, and services such as Runway AI now offer creating animations from generated images or text prompts, with the possibility of up to 40 seconds duration. Although video content is not yet perfect and sometimes contains so-called hallucinations, it is already forecast that we will soon have tools that will generate full-length films based on your prompt or a few generated images. This includes actors, narration, music, sound effects, and subtitles. The service LTX Studio, which operates on the principle of "automation", is already active and allows you to direct and frame videos, either by entering a prompt or generating starting frames / images for individual or all scenes of your film. Creating videos with avatars that talk or even sing has become a standard on social media, and these avatars are becoming increasingly realistic. Among new services, Hedru and RenderNet are worth mentioning.

Audio / Music

In a world where video content is leading the way, especially in the dynamic world of real estate, creating AI sound and music has become invaluable. If you have ever felt the friendliness of a You Tube or similar warning about copyright infringement, you know how frustrating it is. However, there is a solution: creating your own musical backgrounds that do not carry the burden of copyrights.

3D

At the heart of the Metaverse and expanded/mixed/virtual realities (AR/MR/VR) lies 3D. While "manual" production was slow and expensive, the technology of photogrammetry has been implemented, perfectly fitting into the Operetta business. It allows us to show real estate properties in a better and more qualitative way, both inside and out. In addition to the mentioned technologies, generating 3D models through "prompt" or photos has experienced an explosion of accuracy and clarity. In the near future, creating 3D models will become a child's play, allowing us to generate new perspectives on real estate by rendering or developing AR solutions with external or phase views of the property. Google Maps has already made a major breakthrough, allowing 3D presentation of an increasingly large number of locations. Soon we will be able to upload our own objects to real physical locations, where our objects will be visible to everyone at that location.

ROBOTS

Mass production of robots will soon begin, and each of us will have several robots in our home, each for specific needs and tasks. The new generation of robots is not limited to simple movements and knowledge; it can perform delicate tasks, as well as those of a more rugged nature. Robot assistants will use the available knowledge of one or more LLMs, and will, similar to ChatGPT, be able to answer any of your questions. You will not have a problem with choosing a recipe for lunch, and your assistant will attentively keep track of what needs to be done and help you in preparing it. After lunch, it will carefully put away the dishes in the cabinet and put the rest in the cupboards, and you will be able to relax on the couch without worrying. The benefits of artificial intelligence and new technologies have long been recognized by Opereta, and it has become a leader in Croatia and the region in their implementation and integration into business. Author: Daniel Pikl, MarTech Specialist

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